Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.

• ‘A lot of games being played’
• MLB’s rights talks, Starz eyes A+E and more

‘A lot of games being played’

Sure, in an ideal world for brands and agencies, advertisers would pay bottom dollar for CTV ad impressions and wouldn’t pay any ad tech fees. Obviously. But that’s not realistic. 

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