This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
- Making good
- Netflix’s video AI tool, OpenAI’s TBPN acquisition and more
Making good
Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving about 45% of their viewership on TV screens. Coinciding with that increased TV viewership, Donut Media is making a big push this year to sell sponsorships for TV-style episodic series, she said.
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