Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers

This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.

• RO-yikes
• Disney’s AI dilemma, Netflix’s live sports czar, the Amazon-backed AI streaming service and more

RO-yikes

CTV would seem to be the miracle media channel. It combines the upper-funnel faculties of TV with the performance capabilities of digital. So then why isn’t delivering on advertisers’ ROI expectations? 

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