Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has made that a little clearer — a glimpse into the next low-effort, high-yield frontier of online expression.
To understand why that matters to creators, it helps to understand Sora itself.
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