The privacy debate in advertising is entering a phase where decisions will stick.
Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it again when Google moved to phase out third-party cookies. Each time, privacy felt like a turning point. And each time, the system bent, adapted and largely carried on.
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