From FAST channels to co-viewing, CTV advertising will look different in 2024

John Vilade, head of sales, Premion 

In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. 

Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. 

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