Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom.
Ford Bronco has been working with the Pro League Network (PLN), an extreme sports channel available to stream on Amazon Prime Video, to create sports programming featuring their vehicles in a starring role.
It’s set to air Bronco Off Course, a show in which golfers scramble between custom holes scattered across a remote valley in the Mojave desert using the latest Ford Bronco as their off-road caddy, later this month.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário