The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating years of industry gripes.
The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and ad exchanges, via AdX, by tying the pair. However, Google was not found guilty of monopolizing the advertiser ad network market.
As the case moves into the remedies phase, the question isn’t just what gets unwound. It’s whether it still matters. Google has already managed the quiet decline of its ad tech business, shedding market share in the process. And the open web, which it once powered, is splintering into retail media, walled gardens, and AI-native interfaces. The next version of the internet isn’t waiting for a court order.
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