Discord puts proof behind its ad pitch with first measurement push

Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging. 

In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile Video Quests. These prompted Discord users to either watch promotional videos or perform in-game tasks in exchange for virtual prizes that included both in-game items like cards and cosmetic decorations for users’ Discord avatars. 

The two Quests garnered over 15 million impressions, with 99 percent of users who started a Quest completing the task and gaining a reward, according to numbers shared by AppsFlyer. Notably, this resulted in a 30 percent reduction in cost per install for Second Dinner.

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