Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Publishers entered 2025 facing many of the same economic uncertainties that they navigated in 2024. But in addition to grappling with the erosion of traditional income streams, publishers are now navigating how to combat the effects of generative AI as it chips away at traffic-driven revenue from search and social media referrals. 

As a result, many publishers are experimenting with their subscription strategies, including pricing, plans and subscriber benefits, to retain and boost subscriptions — a longtime revenue stronghold. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.