Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

This is part of a research index that was originally published on Digiday’s sibling publication Glossy.

Data for this index was collected by Dash Social.

Influencer marketing has been a top marketing strategy since the mid-2000s, but it may be showing some cracks — at least when it comes to consumers’ willingness to actively engage with influencers’ Instagram posts.

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