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Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from Super Bowl 2026.
Anthropic took a jab at OpenAI’s ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Meanwhile, Dunkin’ and Xfinity stacked celebs in their ad spots (jury’s out whether generative AI or CGI was used to make the celebs look younger.) All said, a few things were clear: AI platforms like OpenAI and Google are becoming Super Bowl ad regulars, celebs are still the go-to Big Game strategy and in a high-stakes cultural landscape, and sports betting is the new American past time.
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