Digiday editors recap the top stories and developments from summer 2025

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There’s no such thing as a summer slowdown. While members of the media and marketing industries may have tried to take a break from the daily grind, the news cycle never let up.

From Paramount’s Skydance Media sale and Omnicom-IPG’s merger milestone to a new CEO at WPP and fresh competition for Google, the past few months have been pretty momentous. But also incredibly messy. Again, see the situation at Paramount and the pressure on Google. And that’s not to mention the topsy-turvy tariff-related state of affairs.

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