Creators brace for AI bots scraping their work 

As AI bot traffic grows, content creators are taking steps to protect their intellectual property from being scraped against their will. 

The publishing industry has spent the past year battling against the encroachment of AI tech, with companies like The New York Times and Ziff Davis suing AI platforms for scraping their copyrighted content and using it to train large language models. 

Now, individual creators are joining the fray. Six content creators and creator talent managers told Digiday that AI scraping of their content was an increasing concern going into the end of 2025, with three taking specific steps to block AI bot traffic and legally defend against the scraping of copyrighted content. 

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