CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027.
The news media company, owned by Warner Bros. Discovery, expects to have finished scoping agentic protocols by the end of Q2, according to Faisal Karmali, CNN International Commercial’s vp of digital business operations. In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
“In terms of having it as a full trading model and a new revenue generator, I would say Q1,” Karmali told Digiday. “In Q4 we’d like to be ready for people who want to test budgets, so that when we want to begin to trade against it fully, it’s already tried and tested,” he added.
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