Media buyers tend to wince when LinkedIn comes up. The platform’s ad prices have climbed steadily this year, pushing into levels that make even seasoned planners pause. Inside LinkedIn, the view is different. A senior executive there framed the premium as the cost of access to what the company sees as one of the strongest data and intent signals in digital advertising.
“Clicks don’t pay the bills, pipeline quality does,” said LinkedIn’s head of ads measurement Jae Oh.
To compare, the average annual CPM rate (as of Oct. 31, 2025) on Meta (Facebook and Instagram) is $5.46, TikTok is $4.66, YouTube is $5, Snapchat is $8.90 and Pinterest is $4.67, according to data from Gupta Media. But LinkedIn CPMs sit around $23.42, per Gupta Media.
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