The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good.
This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and relying on storytelling to shift public opinion, drive empathy and inspire action.
Babylist, a nominee in the Emergency Aid category, has long centered its mission on the needs of parents. Following the devastating Los Angeles wildfires in January 2025, Babylist transformed its Beverly Hills showroom into a relief hub. The company moved quickly, partnering with celebrity volunteers and more than 160 trusted brands to deliver essential baby items to displaced families. In just two weeks, Babylist provided $2.3 million in donations to more than 1,000 families. The campaign earned national media attention and laid the groundwork for Babylist’s formal crisis response program, reinforcing its commitment to caring for families in moments of greatest need.
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