Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.
In recent months, he dismissed WPP’s consolidation efforts as a “disgrace”, lobbed shade at Omnicom for what he implied would be an overpriced acquisition of IPG and blamed WPP’s current struggles on what he called “weak leadership” under CEO Mark Read. In June, he went further: WPP, he said, might be beyond saving.
Needless to say, Sir Martin makes his views known.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário