Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad tech’s role in monetizing child sexual abuse material (CSAM) and other problematic content.
Updates to Amazon’s DSP include new page-level reporting through its Traffic Events API. The goal is to further strengthen its brand safety controls using internal systems and third-party integrations, according to parties familiar with the updates.
An Amazon Ads spokesperson confirmed the changes to Digiday, noting the company already provides site-level (domain-level) transparency through its Inventory Report available through its DSP and through Amazon Marketing Cloud.
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