Aldi hires Instacart to power its U.S. website instead of developing it in-house

This story was originally published on sister site, Modern Retail.

In the U.S., Aldi has moved away from developing its own e-commerce website in-house, instead turning to a grocery tech giant to do the heavy lifting.

Aldi U.S. just launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro. The platform allows retailers to use Instacart’s digital commerce technology while maintaining elements of their brand identity.

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