This story was first published by Digiday sibling Modern Retail.
At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in the industry: artificial intelligence.
There are the tech vendors, scanning attendee name badges to find a willing participant from a brand or retailer to pitch their latest AI-powered upgrade. There are the executives on-stage who are eager to talk up the results from their new AI chatbot. And at the offsite happy hours, managers trade notes on vibe coding and the latest discoveries they’ve made in Claude or Gemini.
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