AI is having a transformative impact on content and advertising, and the audio space is no different.
But the medium uniquely prides itself on its intimate relationship with its listeners, and the personal connection between host and audience. As AI tools are increasingly used to translate and edit podcast content — as well as streamline and improve audience targeting in audio — podcasters are grappling with striking a balance between protecting the nature of podcasts and evolving the space for the AI era.
“Advertisers are looking for outcomes, and [if] using AI helps me get a sale faster, helps me inform a consumer faster, helps me be able to optimize quicker, because I’ve got more data coming at me more efficiently — then great. I’m going to show better ROI on my investment,” Sheryl Goldstein, evp and chief industry growth officer at IAB, said onstage during an Advertising Week New York panel on Tuesday, moderated by Digiday. “[Before AI] you needed a huge budget to be able to do things in multiple languages, to be able to have multiple images or different backgrounds. All that can be done so efficiently today.”
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