Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry 

Uncertainties over the impact of U.S. import tariffs, as well as the disruption of AI, are upending the global economic order.  

It might seem intuitive that Big Tech (as a collective) will be the big beneficiaries of such trends, but as the recent raft of quarterly earnings releases demonstrates, such players are repositioning, and the impact on Madison Avenue could potentially be seismic. 

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