If you’re reading this, you’ll likely have seen at least some of the latest financial results posted by the ad tech sector’s coterie of publicly listed companies, with AppLovin and The Trade Desk leading the pack in earnings (see below).
Both companies, talismans of independent ad tech, saw their stock prices dip in early hours after issuing Q2 earnings — despite reporting a 77% and 19% annual increase in revenues, respectively.
In The Trade Desk’s case, this included an immediate 30% plunge. The declines were tied to “the narrative,” with analysts deeming guidance remarks underwhelming.
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