2024 was the year Reddit made a play for social media’s organic sports crown

Reddit’s sports fan communities grew rapidly in the last year.

Perhaps no great surprise, given 2024’s bumper sporting schedule, which saw the Olympic Games, Copa America and Euro 2024 tournaments catch the attention of audiences. The platform recorded a 35% year-on-year increase in engagement in over 1,000 sports-themed Subreddits, according to internal data that didn’t outline specific figures, shared with Digiday.

But that growth isn’t accidental. For the last year, Reddit has been working behind the scenes with the biggest organizations in American sports, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), Professional Golfers’ Association of America (PGA) and NASCAR.

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