This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content.
The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for Publishers Act at the IAB’s Annual Leadership Meeting (ALM) in Palm Springs on February 2.
The legislation seeks to hold AI companies to account for illicit scraping and failing to comply with publishers’ “no crawling” specifications in their robots.txt files, which are notoriously difficult to enforce — non compliance poses pretty devastating consequences for publishers.
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