Matt Cerussi, senior director of West Coast ad sales and national tune-in, DIRECTV Advertising
Live TV is no longer tethered to the living room, and neither are the audiences that advertisers want to reach. As millions of people gear up for holiday travel, new in-flight entertainment innovations and dynamic ad insertion mean that the sky is no longer the limit for brands looking to reach consumers on the go.
According to a survey commissioned by airline industry guru The Points Guy, nearly two in three Americans (65%) are planning to travel between Thanksgiving and New Year’s Day this year, up from just over half (51%) who said the same in 2024. Three in five holiday travelers (60%) plan to fly to their destination this holiday season, representing a huge, largely untapped audience.
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