By now, the contours of the Department of Justice’s antitrust case against Google’s ad tech business are well covered – and deeply complex. Rather than rehash what’s already been parsed to death, here’s a definite (if not exhaustive) rundown of what’s actually in play as the case moves into its next chapter.
In
Publishers suing platforms
Out
Platforms strong-arming publishers
In
Proposing to buy Google’s ad exchange
Out
Proposing to buy Google’s browser
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