The U.S. Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising technologies through a series of anticompetitive practices.
It argues that over the past 15 years, Google has systematically acquired competitors, manipulated ad auctions, and used its dominance in various parts of the ad tech ecosystem to stifle competition.
According to the DOJ, these actions have allowed Google to maintain its dominance in the digital advertising market, inflate ad costs, reduce revenue for publishers, and stifle innovation and competition, ultimately harming consumers and the broader digital ecosystem.
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