This story was first published by Digiday sibling Modern Retail.
Walmart’s first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year.
As part of first-party data and analytics division Walmart Data Ventures’ Inspire conference this week, the company announced several new Scintilla features coming next year, including access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent for Scintilla, and a closer link between the Scintilla data platform and both the Scintilla In-Store supplier app and Walmart’s replenishment systems.
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