Email newsletters aren’t really part of anyone’s beachside fantasy. But for sunscreen brand Vacation, email has been a key ingredient of its marketing strategy since the company was founded three years ago.
“It’s been a big part of what we do from the start,” co-founder Lach Hall told Digiday.
The newsletters each bear the hallmarks of the brand’s distinctive art direction, which borrows heavily from ’80s resort travel aesthetics and depicts a kind of Piña colada utopia where it will always be Saturday, the cocktails are always chilled and everybody owns a jet ski.
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