This story was first published by Digiday sibling Modern Retail.
Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works inside the chatbot.
“Coming later in March: ChatGPT in Agentic Storefronts,” Shopify said in an email sent to merchants Wednesday and reviewed by Modern Retail. “Buyers can find your products and complete purchases inside ChatGPT. This agentic storefront channel will launch by default for your store, and you will be able to modify settings in your Admin.”
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