As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 — bumping up from 5,400 to 6,500 expected this year, according to its co-founder and leading man, Christian Muche.
According to Muche, the expansion will stretch from just the Fontainebleau Hotel to the neighboring Eden Roc Miami Beach. It means a much larger outdoors presence, which the marketing, media, creative and tech conference used to a much lesser extent in 2025 — particularly the beachfront and boardwalk connecting the two hotels.
Possible in 2025 — its first year under ownership by Hyve Group, a major events organizer that puts on shows like ShopTalk and FinTech Meetup — tried out a meetups addition to the show, which essentially pair brand marketers with vendors and “solution providers.” Both sides agree to the meetups (not dissimilar from Digiday’s 10-minute meetings, which are a hallmark of our events), and this year, Possible will host 3,000 of them, taking place on a pavilion that’s being built on the beach that the Fontainebleau and Eden Roc share.
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