Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.
As a result, most of the holding company agency networks are still working to complete their negotiations, while the independents start to move their clients’ dollars past the halfway point, approaching 75% completion.
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