Media Briefing: AI is the new middleman, and it’s coming for the browser

This week’s Media Briefing looks at the rise of the AI browser war, and what this means for publishers who are already feeling the pressure of declining referral traffic due to AI search tools.

• AI browsers could accelerate the decline of search traffic, and push publishers to find more ways to make money from AI companies, execs said.
• Google Discover adds AI summaries, Washington Post creates new “Futures” team, and more.

What the AI browser war means for publishers

Some days, it feels like publishers are stuck inside a disintermediation hamster wheel.

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