Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’

Google’s latest third-party cookie pivot may initially be a relief to some – even if they’re skeptical about the decision – but it’s not a game changer for many marketers. 

The back-and-forth of the Chrome cookie saga over the last four years has had all the dramatic elements of a classic will-they-won’t-they soap opera. Twists and turns. Delays. Competitors changing the game. Everything aside from the epic conclusion.

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