Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed live on Twitch and YouTube.

During the bootcamp, larger creators like Ludwig Ahren and Imane “Pokimane” Anys gave classes to smaller streamers (handpicked to attend Streamer U) about sponsorships, growth, branding and more – all of it livestreamed to fans and aspiring streamers alike.

According to metrics taken from Cenat’s channel, Streamer U peaked at 1.2 million concurrent viewers on Twitch, a 120% increase from last year. It gained nearly 58 million watch hours, 12.5 million followers, and almost 40,000 self-paid subscribers, according to data pulled by a StreamLabs partner. 

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