For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic assistants or a way to scale productivity and creativity, AI is usually involved somehow. Now that generative AI is in its hype mode, the next stage of the AI journey is anyone’s guess.
To understand how we got here, Digiday has charted the rise of generative AI, big tech’s investment into AI as well as top use cases and consumer sentiment.
AI was always important, but generative AI has changed the game
While AI is having a moment right now, let’s not forget the actual tech was being used for a long time. Think trend predictions, sorting data, improving marketing or even algorithms — all things most agencies relied on, but never thought twice about how it was actually done. The tech was used by experts, but adoption across entire companies was still relatively slow.
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