HR and marketing are more connected than they used to be

This story was originally published on our sister site, WorkLife.

Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement.

But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two. This, as companies have come to see their employees as the ultimate brand ambassadors — something that requires consistent, strategic messaging internally and externally.

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