How fashion and beauty brand founders are responding to Trump’s re-election

This story was originally published on sister site, Glossy.

On Tuesday, the U.S.’s contentious and historic presidential election, between Democratic candidate Vice President Kamala Harris and Republican candidate Donald Trump, came to an end. The result: Former President Trump won the election, becoming the second president to win two nonconsecutive terms and the first convicted of felonies.

This year’s race for the White House has been a tumultuous one for many reasons. In July, after calls to exit the 2024 race, President Joe Biden officially dropped out and endorsed VP Harris. And with barely 100 days to campaign for office, VP Harris was met with optimism and doubt. Throughout the Democrats’ presidential campaign struggles, Republican nominee Trump faced his own setbacks, including claims of racism and anti-immigration rhetoric, among other allegations.

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