Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions

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OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions?

Just seven months after its initial launch, OpenAI’s ad business is running at a $1 billion annualized revenue run rate. By the end of the year, the tech company projects its ads business will rake in $25 billion in ad revenue. That projection surges to $100 billion by 2030.

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