Google’s forced AI opt out: what changes — and what doesn’t — for publishers

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews.

The upshot: publishers should be able to opt out of having their material included, and see clearer attribution when their content appears. 

Google has responded by saying it plans to play ball.

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