This story was first published by Digiday sibling Modern Retail
Google says its AI-powered ad tools are delivering measurable results for some brands, as the world’s largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools.
The debut of ChatGPT in late 2022 sparked early speculation that AI chatbots were tantamount to “Google killers,” threatening the company’s main business, Search, which drives about 60% of parent company Alphabet’s revenue. But those fears have yet to materialize.
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