This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
- WTF is SGAI?
- WBD reopens Paramount deal talks, Hollywood’s AI copyright fights with ByteDance and more
WTF is SGAI?
For some ad buyers and sellers, being able to run targeted ads in live sports is the holy grail. But like the actual holy grail, that’s proved elusive. There are just too many technical risks to speed through all the processing needed to pick out which specific ad to show to a particular viewer without delaying a game’s stream to the point that the viewer ends up getting a notification about the game’s final score midway through the fourth quarter.
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