This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
- Sora’s Sponsored Stories
- Netflix’s Spotify deal, Instagram’s CTV app, brands’ AI influencer disinterest and more
Sora’s Sponsored Stories
The most obvious ad product for OpenAI to introduce to its AI-generated video platform Sora would be in-feed ads. But that’s boring. And besides, OpenAI has an opportunity to introduce a way more native ad placement that threads the needle between brand awareness and affiliate marketing with a twist of dystopia.
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