This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.
- ‘Tsunami of supply’
- Trump’s TikTok deal talks, CNN’s digital pivot, Nielsen’s MRC accreditation and more
‘Tsunami of supply’
The Interactive Advertising Bureau’s Annual Leadership Meeting this week has confirmed what Disney’s Tech and Data Showcase during CES signaled: It’s about to be primetime for programmatically selling ads against streaming live sports.
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