Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call it beta but with better font choices. Some weeks we’ll drop a scoop, others we’ll offer a sharper take on the obvious. And then there are weeks like this one, when stitching everything together into a grand unifying theory just isn’t in the cards. So we didn’t. Instead, we’re bringing you two stories that act as tiny pressure points for much bigger industry tensions. Let us know what hits.
How AI companies are branding the machines that are branding you
In the race to build brands around AI assistants, the stakes are higher than empathy.
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