This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from those retailers, categorizes and scores the data into dimensions, and creates a total Index average score as a benchmarking tool.
The past year has been another in which the retail landscape has seen dramatic changes. Loyalty programs have been the subject of some of those changes: The number of retailers who offer loyalty programs has not only increased, but those loyalty programs have become more complex.
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