Anthropologie is launching Nike as sneaker shoppers increase nearly 30%

This story was first published by Digiday sibling Glossy.

Sneakers have quietly become one of the biggest growth drivers for Anthropologie, the company told Glossy.

Over the last year, the number of people coming to Anthropologie for sneakers specifically has increased nearly 30% according to Jessica Irick Peek, gmm of footwear and accessories for Anthropologie.

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