Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listings

MNTN’s initial public offering has revived hopes for ad tech companies eyeing public markets, debuting at $16 per share and quickly rising to $28, with a valuation of $1.2 billion. 

Backed by Morgan Stanley and linked to Hollywood star Ryan Reynolds (albeit tangentially), the company benefits from a high profile. 

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